Generative Engine Optimization (GEO) is the practice of improving how a brand or page is represented and cited inside generative AI answers rather than in a ranked list of links.
GEO is closely related to Answer Engine Optimization; both target AI-generated answers instead of the classic blue links. GEO emphasizes how a brand is described, summarized, and recommended when a model synthesizes a response.
Practically, GEO means giving models accurate, structured, quotable information about who you are and what you do — through schema, canonical descriptions, and content that reads cleanly out of context.
Record a process in two minutes and watch it become searchable company memory — and a skill that can run it.